Reflections on Leadership and GE Crotonville | Doug Scott and Jay Moore

Doug Scott, the former leader of Executive Leadership at GE, and Jay Moore, the Global Learning & Culture Leader at GE Crotonville, spoke with iVentiv about GE’s Corporate University campus at Crotonville, its history, and significance. The two experts shared their experiences and insights on leadership development, the role of emotional intelligence, and the importance of trust in building a culture of collaboration.

Leadership Development at Crotonville: Lessons in Emotional Intelligence and Trust

Crotonville was established in 1956 as a "12-week program on the campus" to train professional managers globally. According to Doug, "Crotonville is about how we do things," and it teaches leaders emotional intelligence and humility. The impact extends beyond its physical location, with satellite programs across the world. Doug explained that "Crotonville wasn't just located north of New York," it had a significant footprint that was real across pretty much every continent in the world.

Doug emphasized the importance of contextual leadership, saying, "different times and needs require different skills." He gave the example of Winston Churchill being the right prime minister during tough times, but not necessarily during times of peace. Jay added to Doug's point, saying, "leaders contextually have to manage through those moments," and that there are things that leaders have to leave behind and things that they have to grab to go forward with, solving for a particular need at a particular time.

Trust is a critical component of Crotonville's success. According to Doug, "one of the critical things that Crotonville has, that really sets it apart, is trust." Big senior leaders running billion-dollar businesses trust Crotonville professionals to add value and help them with cultural change. Jay agreed, saying, "how do you treat and work and build that trust, Doug, that you're describing? I'll tell you, it just makes a tremendous difference." During times of change, trust is critical, as it can either be a roadblock or accelerate the agenda. GE has built a tremendous amount of trust over the years, allowing teams to work together effectively during times of change.

Rankless Nature and Safe Spaces: What Makes Crotonville Unique?

Jay and Doug explained that one of the things that made Crotonville unique was its rankless nature, where senior leaders can sit at the same table with the newest, most junior person in the company. This allows for more relaxed conversations, accelerating learning, and helping with change. Jay praised the listening, engagement, and invested skills of good learning organizations, which help to eliminate blind spots for leaders who may not be seeing their message or strategy resonate throughout the company.

Doug shared the story of a class on emotional intelligence, where he asked participants to take an hour every morning to turn off from work and focus on themselves. Jay talked about the "Leader in Residence" program, which brought senior leaders to the campus to immerse themselves in classes and engage with participants. Jay noted that this program was so successful that it was taken virtual, and that leaders often gained just as much as the participants did from the experience.

Doug and Jay talked about how Crotonville fosters trust and understanding among employees. Doug noted that "the structure of Crotonville...is kind of...a secret sauce of, 'this is how stuff's done.'" He also emphasized the importance of vulnerability in building trust, and how the safe space at Crotonville helped employees unpack their barriers. Jay mentioned the strong engineering and continuous improvement culture at GE, and how these cultures align with Crotonville's values.

The Impact of Technology on Leadership Development: Challenges and Opportunities

Doug and Jay also touched on the impact of technology on leadership development. Doug noted that while technology has made certain aspects of leadership development easier, such as virtual learning and the ability to access information quickly, it also poses challenges in terms of maintaining human connection and building trust. Jay added that technology can also create a disconnect between leaders and their teams, as leaders may not be aware of what is happening on the ground. He emphasized the importance of leaders staying connected and engaged with their teams, even in a virtual setting.

As Doug puts it, "I do think it's that hybrid piece of learning, it's just like the hybrid piece of how many days do we go to the office each week." While technology has posed challenges in terms of maintaining human connection and building trust, it has also provided opportunities for virtual learning and quick access to information. As Jay explains, learning and leadership teams like his team at GE are getting better at recognising and “defining those moments” where the efficiency and reach of the virtual is valuable.

In a world where change is constant and complex, Crotonville has provided leaders with the tools and skills they need to navigate through these challenges. As Doug notes, "there are different times, there are different environments, and there are different places, companies and governments and countries are going in... different times and needs require different skills." 

Overall, Crotonville has been a critical component of GE's success, and has contributed to the development of countless successful leaders. As Jay notes, "at the end of the day, it's all about people, and it's all about building a better world." Crotonville has been instrumental in building better leaders, and in turn, building a better world.

iVentiv will be back at Crotonville later this year for Executive Development New York. Find out more about how to get involved here.

Doug Scott is the Former Leader of Executive Leadership at GE, with over 30 years of experience in leadership roles at the company. He has been instrumental in developing and implementing leadership development programs at GE, including Crotonville. Jay Moore is the Global Learning & Culture Leader at GE Crotonville, responsible for driving GE's learning and development strategy. He has over 25 years of experience in learning and development, and has been a key contributor to the success of Crotonville.
 

More Insights

When HU-X Founder Tia Katz first attended an iVentiv event, it marked the start of a relationship that would help shape her business, her thinking, and her sense of what’s possible in Leadership Development. Having first attended as a delegate in a corporate role at Citi, she now attends regularly as a sponsor, helping her connect with the iVentiv community of senior leaders in Learning and Executive Development.

“I was just so pleasantly surprised by everything,” she says. iVentiv events are “professional, of course–but also so human and so connecting.”

In this newly released case study, Tia reflects on her journey with iVentiv, from first-time delegate to multi-session sponsor, and shares how these experiences redefined her approach to learning, organisational development, and executive growth. 

Download the case study, and watch the interview now.

“You need to change the people, and changing the people goes through leadership.”
– Christophe Vanden Eede, Global Head of Talent Management, bpostgroup

As the demands on global organisations evolve in the face of disruption, digitalisation, and competitive reinvention, Christophe Vanden Eede’s work at bpostgroup offers a powerful case study in how leadership can catalyse transformation, not just through top-down mandates but by reshaping the very DNA of leadership across every layer of the organisation.

In a recent conversation with iVentiv, Christophe reflected on the seismic changes taking place within the Belgian postal service and how he’s leading an integrated transformation strategy rooted in leadership behaviour.

Christophe will be leading the conversation at Learning Futures Eindhoven on 10-11 June. Watch our interview and get involved, now.

The work of the Chief Learning Officer has always been dynamic. But the conversations captured across iVentiv sessions in Cologne, New York, London, and Copenhagen suggest we’ve entered a new inflection point—one where learning is more visible, more measurable, and more central to strategy than ever before.

This isn’t about checking-off trends. It’s about what’s happening right now inside global organisations that are restructuring the way they define skills, leadership, culture, and capability. Across breakout conversations, fireside chats, and iVentiv’s trademark Collaborative Café, senior learning leaders have reflected openly on what’s working, what’s evolving, and what’s next.

Read on for a detailed and nuanced synthesis—an exploration of facts that are shaping the L&D profession in real time.

“Are we spending too little on L&D?”

If you’re in a senior role in Learning & Development, you probably spend a lot of time worrying about this question. It’s a question that resurfaces in nearly every budget review and vendor conversation in the Learning space. 

Whether you’re setting your internal strategy or shaping the offering of a learning solution, the benchmark for a “good” L&D budget has never been more important — or harder to pin down.

That’s why we put together the iVentiv L&D Budget Report 2025: to provide a clearer picture of what companies are actually spending on L&D today — and what those numbers really say about priorities, value, and the future of work.

Based on responses from 126 senior L&D leaders across global organisations, the report dives into both total budget figures and spend-per-employee breakdowns. 

The headline? L&D budgeting is anything but standard.

Download the report now.

At a time when organisations across the world are rethinking the way they develop and retain talent, Sandvik is taking a holistic, integrated approach to talent optimisation. 

Eva Wikmark Walin, Global Head of Employee Experience at Sandvik, sat down with iVentiv’s Content Manager, Hannah Hoey, to reflect on how the Swedish engineering company is building a connected talent ecosystem, and what others can learn from their journey.

Watch our interview with Eva now to see how you could optimise your talent strategy.
 

In a special episode of The Learning Hack Podcast, recorded live at iVentiv’s Learning Futures London Executive Knowledge Exchange at the Shell headquarters, host John Helmer spoke to three of the leading minds in L&D. 

Against the backdrop of a world that feels more volatile, uncertain, complex, and ambiguous (VUCA) than ever, this episode explores how organisations are rising to meet the pace of change, and what it really takes to thrive in 2025 and beyond.

Featuring expert insights from:

  • Kevin Oakes, CEO of the Institute for Corporate Productivity (i4cp) and author of Cultural Renovation
  • Kim McMurdo, Head of Organisational Development, Standard Chartered
  • Terry Jones, Head of International Talent Development at Palo Alto Networks

this episode delves deep into the core themes shaping today’s workplace: transforming culture, fostering team-centric leadership in an age of hyper-individualism, and harnessing AI to elevate - not replace - human capability.

Whether you're leading a learning function, evolving your company’s culture, or rethinking the role of performance in a tech-driven age, this episode is a must-listen. Find it here and read on to learn more.

“Learning doesn't necessarily have to just be the partner,” says Stacey VanderHeiden Güney, Global Head of Learning at ArcelorMittal University. “It can actually, I think, be the futurist.”

In an era of relentless disruption and global complexity, Learning is no longer a support function – according to Stacey and many Heads of L&D, it’s a strategic lever for transformation. In this conversation with iVentiv, Stacey shares how the world’s leading steel company, ArcelorMittal, is building a future-ready workforce through agile, scalable, and human-centred learning strategies.

Read more and watch our interview with Stacey now.

In the fast-paced world of Learning, Talent, and Executive Development, finding the right events to attend can be overwhelming. Your inbox is overflowing with conference invites, your calendar is packed, and the challenge remains, which events are truly worth your time?

Enter iVentiv, a global leader in Executive Knowledge Exchanges. In 2025, iVentiv is bringing invaluable conversations directly to you, hosted by top global organisations such as Citi, Shell, KPMG, AXA, Bosch, Visa and more.

If you’re seeking more than just another conference, iVentiv’s events are designed to deliver real impact. Read this blog to find out why an iVentiv event should be on your calendar this year.

As digital transformation reshapes the corporate landscape, organisations are rethinking how they manage talent and skills. At E.ON, AI is at the heart of this evolution, revolutionising skill management, employee development, and internal mobility.

Markéta Alešová, Vice President of Global Talent and Diversity, shares how E.ON is leveraging AI to create a more transparent, skills-based workforce while balancing technological innovation with cultural transformation.

Watch our interview with Markéta now to explore how AI-driven insights, an employee-centric approach, and a shift toward an opportunity marketplace are shaping the future of Talent Management at E.ON.

The world of corporate learning, talent, and leadership is undergoing a period of intense transformation. As organisations strive to build resilient workforces and agile leaders, Chief Learning Officers and Heads of Talent, and Leadership face an array of challenges and opportunities.

The conversations at iVentiv’s recent Learning Futures sessions in Atlanta and Paris highlight the pressing themes that are shaping the future of workplace learning. Leadership and Executive Development, Reskilling and Upskilling, AI, and Learning Culture were the four most popular priorities identified by Global Heads of Learning at iVentiv events in 2024, so it’s no surprise to see all four represented in the top priorities of attendees at last month’s events as well.

These sessions, attended by senior learning executives, surfaced key trends, strategic shifts, and organisational imperatives that will define 2025 and beyond. Read all about what's top of your mind for your peers here.

Pages