Organisations Don't Execute Strategy, People Do: Using Capability Building to Your Competitive Advantage

Updated September 2026
By Kerry Summers (Content Marketing Coordinator, iVentiv)

Listen to the podcast on Spotify and Apple Podcasts now

Key Takeaways

  • Capability building starts with business strategy
  • Learning alone does not create capability
  • Capability is built across an organisational ecosystem
  • L&D measurement should move closer to performance
  • AI increases the need to rethink L&D’s value

From Learning Delivery to Organisational Capability Building

For Satoshi Probala, Global Learning & Development Director at Barry Callebaut, the starting point for capability building is simple but consequential:

“Organisations don't execute strategy, it's the people who do, and people can only execute the strategy when they have the capabilities, leadership, and the environment to succeed.”
- Satoshi Probala, Global Learning & Development Director, Barry Callebaut

In conversation with iVentiv, Satoshi described a distinction between L&D as a function that delivers learning, and L&D as a strategic enabler of organisational performance. He said that he seldom receives from senior business leaders a request for "more learning"; instead, their questions tend to be things like: how do we carry out our strategy? How do we transform the business? How do we develop stronger leaders?

For Satoshi, those are fundamentally capability challenges; although learning is still an important factor, he believes that it is capability which ultimately determines performance.

That shift has significant implications for Global Heads of Learning, Talent, and Leadership. Rather than beginning with a learning solution, Satoshi’s approach starts with the strategic outcome the organisation is trying to achieve.

Why Capability Building Should Follow Business Strategy

“We too often ask what training do people need?” Satoshi said. Instead, his preferred question is: what capabilities does the business need to execute its strategy? Only after answering that does the conversation move towards how those capabilities should be developed.

Barry Callebaut’s global manufacturing transformation provides one example. The organisation was introducing a new operating model across around 60 plants globally. The business was not asking L&D to create a leadership programme. It wanted to change the way its factories operated.

Instead of asking how plant managers should be trained, Satoshi and his colleagues explored the capabilities that plant managers and factory HR leaders needed to lead the transformation successfully.

For plant managers, the resulting journey focused on areas including:

  • High-performing organisations
  • End-to-end transformation leadership
  • Business acumen
  • Strategic thinking
  • Cross-functional collaboration

For factory HR leaders, the emphasis included becoming transformation partners through:

  • Coaching
  • Culture shaping
  • Behaviour change
  • Embedding new ways of working

The two journeys were deliberately connected; in Satoshi’s view, successful transformation depended on plant managers and HR leaders speaking the same language and leading together.

Leadership Development: From Learning Content to Experience

The same philosophy shapes Satoshi’s perspective on leadership development.

Formal learning, he believes, is not the problem. He says workshops and structured development can create awareness, establish a common language, and build knowledge.
But knowledge and capability, in his view, are not the same thing:

“Knowledge can be transferred; capability has to be developed.”
-    Satoshi Probala, Global Learning & Development Director, Barry Callebaut

A leader can learn what effective coaching or feedback looks like in a workshop without necessarily becoming better at either. According to Satoshi, people improve by applying concepts, reflecting on what happened, receiving feedback, and trying again.

It is this mindset that sparked his keen interest in the principles behind the 70:20:10 approach. Capability, he believes, is developed primarily through experience and support from others, with formal learning providing a foundation.

Barry Callebaut’s four-month Leadership Essentials journey reflects that thinking: designed for newly appointed leaders, it addresses the transition from individual contributor to leading through others. Live sessions and self-paced learning play a role, but Satoshi says some of the most important development happens between sessions, when participants apply coaching, feedback, and difficult-conversation techniques with their own teams.

For Satoshi, the emphasis is therefore on application rather than information.

Capability Building as an Organisational Ecosystem

A third shift identified by Satoshi is ownership.

“Capability isn't owned by L&D alone,” he explained. Instead, it develops across an ecosystem in which L&D provides architecture, business leaders create the environment, managers reinforce behaviour, and HR and other enabling functions contribute expertise.

Barry Callebaut’s onboarding approach offers another illustration. Rather than viewing onboarding as a set of induction activities, the organisation asked how new colleagues could become productive, connected, and successful as quickly as possible.

he resulting experience brings together Global L&D, local HR, hiring managers, buddies, and functional academies, each with a distinct role. Hiring managers, for example, are responsible for accelerating performance, while functional academies provide role-specific capability building.

For Satoshi, the ambition is not to assemble more onboarding activities, but instead to create one seamless experience in which responsibility for capability is shared across the organisation.

That shift in ownership matters. Managers begin to see onboarding as part of their responsibility, while functions see capability building as something they own rather than something delivered to them.

Measuring L&D Impact Through Behaviour and Business Performance

If capability is the outcome, Satoshi believes measurement also needs to evolve.

Participation, completion rates, and satisfaction data can provide early indicators, but he encourages a broader set of questions: 

  • Are leaders behaving differently? 
  • Are people applying what they learned? 
  • Are teams collaborating more effectively? 
  • Is the organisation progressing against strategic priorities?

And, ultimately, are there measurable business outcomes?

The manufacturing transformation demonstrates why patience matters. Initial outcomes included stronger collaboration, a shared language around transformation, and visible changes in leadership behaviour. These were followed by indicators including employee engagement and positive safety and quality behaviours, before lagging measures such as absenteeism, accidents, rework, and scrap began to move.

Satoshi therefore describes measurement as staggered. Early descriptive data can be followed over time by evidence of application, behaviour change, and business impact. As he puts it:

“business leaders don't invest in learning… they invest in better performance.”
-    Satoshi Probala, Global Learning & Development Director, Barry Callebaut

Is Capability Building the Future of L&D?

Satoshi summarises his perspective around three connected ideas: 

  1. Organisations do not execute strategy; people do. 
  2. Capability starts with strategy, grows through experience, and scales through the organisational ecosystem. 
  3. The future of L&D, in his view, lies not simply in delivering learning, but in enabling organisations to build capability as a sustainable driver of performance.

For senior Learning, Talent, and Leadership executives navigating transformation, AI, leadership change, and growing demands for measurable impact, his argument offers a different way to frame the role of the function.

The conversation moves away from asking: what learning should we deliver? Instead, it starts with a much bigger question: What does the organisation need its people to be capable of doing next?

Want to get involved in the discussion? Register to join Satoshi in Basel now.

FAQs 

What is capability building in L&D? 

In Satoshi’s view, capability building is broader than developing individual skills or delivering training programmes. It is about creating the combination of capabilities, leadership, experiences, behaviours, support, and organisational environment that enables people to execute business strategy effectively.

This means L&D starts by asking what people need to be capable of doing for the organisation to achieve its priorities, rather than immediately asking what training should be provided. Learning still has an important role, but it becomes one part of a wider approach to improving organisational performance.

How is capability building different from training? 

Training can transfer knowledge, create awareness, introduce new concepts, and establish a common language. Capability building goes further by helping people turn that knowledge into effective behaviour and performance.

Satoshi argues that capability develops when people have opportunities to apply what they have learned in real situations, reflect on the results, receive feedback, and try again. A workshop might teach a leader what good coaching looks like, for example, but becoming a more capable coach requires repeated practice with real people and real challenges.

Capability building therefore focuses not only on what employees know, but on what they are able to do consistently in the context of their work.

Why should capability building start with business strategy?

Satoshi argues that organisations should first identify what they are trying to achieve strategically and then determine the capabilities people will need to make that strategy happen.

Starting with a predefined learning solution risks solving the wrong problem. Instead of asking, “What training do people need?”, L&D can ask, “What does the business need people to be capable of doing?”

Barry Callebaut’s manufacturing transformation illustrates this approach. The objective was not simply to create a leadership programme, but to change how factories operated across approximately 60 plants. That meant identifying the capabilities plant managers and factory HR leaders needed to lead the transformation successfully and then designing development around those requirements.

What role does experiential learning play in capability building?

Experiential learning is central to Satoshi’s view of capability development because people become more capable by applying ideas in the context of real work.

Formal learning can provide useful knowledge and frameworks, but experience gives employees and leaders the opportunity to practise new behaviours, see what happens, reflect, receive feedback, and improve. This is why Satoshi draws on the principles behind the 70:20:10 approach, where experience and support from others play a major role alongside formal learning.

Barry Callebaut’s Leadership Essentials journey reflects this thinking. While participants take part in live sessions and self-paced learning, an important part of their development happens between those sessions as they practise coaching, feedback, and difficult conversations with their own teams.

What does capability building mean for leadership development?

For leadership development, capability building means placing greater emphasis on application rather than relying primarily on the transfer of leadership knowledge.

Leaders may understand the principles of coaching, feedback, strategic thinking, or difficult conversations after attending a programme, but understanding a concept does not automatically mean they can apply it effectively.

Satoshi therefore emphasises giving leaders opportunities to practise new behaviours, learn through real situations, reflect on their experiences, and receive support and feedback. The objective is not simply to create leaders who know more about leadership, but leaders who can demonstrate stronger leadership behaviours in their day-to-day work.

Who owns organisational capability building?

According to Satoshi, organisational capability is not owned solely by L&D. It develops across an ecosystem involving business leaders, managers, HR teams, functional experts, employees, and other enabling functions.

L&D can provide the architecture, development experiences, and expertise, but business leaders also need to create an environment where new capabilities can be applied. Managers reinforce behaviours, while functional teams can provide role-specific expertise and development.

Barry Callebaut’s approach to onboarding provides an example. Global L&D, local HR, hiring managers, buddies, and functional academies all contribute different elements of the employee experience. Rather than treating onboarding as something L&D delivers to new employees, responsibility for helping new colleagues become productive and successful is shared across the organisation.

How long does behavioural change take to measure?

Behavioural change may take months or longer to become visible, particularly when L&D is trying to connect development with wider organisational or business outcomes.

Satoshi therefore advocates a staggered approach to measurement rather than expecting an immediate demonstration of ROI or business impact. Early indicators might include participation, satisfaction, stronger collaboration, application of learning, or visible changes in leadership behaviour.

Over time, organisations can then look for evidence in measures such as employee engagement, safety, quality, absenteeism, accidents, rework, scrap, or other indicators that are relevant to the strategic objective.

The key is to recognise that capability develops over time and that different measures become meaningful at different stages of that journey.

How is AI changing the role of L&D?

AI is making access to content and knowledge increasingly abundant, which Satoshi believes strengthens the case for L&D to rethink where it creates the most value.

If employees can access information and learning content more easily, the role of L&D may become less centred on creating and distributing content. Instead, the function can focus more heavily on the harder challenge of turning knowledge into capability.

That includes designing meaningful experiences, enabling behaviour change, supporting managers and leaders, connecting development with business priorities, and creating the conditions in which people can successfully apply what they learn.

In this sense, AI may make L&D’s strategic role more important rather than less important.

What is the future role of Learning & Development?

Satoshi’s view is that L&D is evolving from a function focused primarily on learning delivery towards an organisational capability enabler.

That means helping organisations identify the capabilities required to execute strategy, creating experiences through which those capabilities can develop, supporting the wider organisational ecosystem, and measuring whether development is translating into behaviour and performance.

Learning programmes will continue to have a role, but the bigger opportunity is for L&D to help people continuously learn, adapt, perform, and respond to changing business priorities.

For senior Learning, Talent, and Leadership leaders, that represents a shift in the question they are trying to answer: not simply “What learning should we deliver?”, but “What does the organisation need its people to be capable of doing next?”

Thumbnail: 
News category: 
Learning & Development

More Insights

In this interview with Jen McCartney, Director of Diversity, Inclusion, Equity and Belonging at PayPal, Jen talked about defining, unpacking and addressing unconscious biases in leadership practices. We asked her about how PayPal have approached the topic of unconscious bias in their workforce, and the importance of managers and leaders in identifying their own unconscious biases. Based on her extensive experience in this area, Jen advises on how to tackle unconscious bias at an organisational level, and reveals the things she would do differently if she were to start her journey over. Read more and watch the full interview here.

From CEO & Founder Russell Butler's garage in 2008, to an international series of events today, iVentiv has now been fostering interactive, collaborative spaces for L&D leaders for over 15 years. Our recent 250th Executive Knowledge Exchange at Learning Futures California, held at the scenic Visa University in Foster City, was no exception.

Read more about iVentiv's rich event history as well as key takeaways and feedback from it's 250th event in California here.

Community is an important value and one worth celebrating, irrespective of its business application. iVentiv has always provided you with a forum in which a real community can grow and genuine connections can be made.

For this blog, we spoke to one of iVentiv's most long-standing friends: Simon Brown, Chief Learning officer at Novartis. Simon has invited the iVentiv community to the Novartis HQ on several occasions to share ideas, learn from one another, and unite around common causes.Community goes well beyond L&D, however, and on this occasion, we wanted to connect with Simon on his commitment to another cause: helping those suffering from Alzheimer's. Read more here.

How can Learning and Development leaders play their part in tackling climate change? Speaking to iVentiv, Evgeny Lukin, Head of Learning and Development at JLL (Jones Lang LaSalle), shared some of the steps that he and his team have taken in partnership with the business to help reduce the company's carbon footprint and that of its clients. Watch the full interview and read more here.

In the midst of big change, chip shortages, and a rapidly growing workforce, Laureen Rwatirera (Chief Learning Officer) and Ronald Plantinga (Senior Change Manager, Learning & Knowledge Management) spoke to iVentiv's Richard Parfitt about what ASML's L&D team are doing to develop their workforce's adaptability and competence.

Over the last few years, ASML's workforce has grown rapidly, from 14,000 in 2014 to over 40,000 today. In this video, dive into conversations with key change makers at the 'most important company you've never heard of'. Learn about the company's change management mindset, hear about their crucial innovations for continued growth, leadership development initiatives, and key tips for navigating a dynamic and ever-growing industry landscape. Watch the full interview and read more here.

At the end of 2022, the iVentiv Pulse tracking report showed that leadership development was the single biggest priority for Global Heads of Learning and Talent. The report draws on questionnaires sent to Chief Learning Officers and Heads of Talent Management, where participants were asked to identify their key goals and challenges.

In this blog, we ask how much that has changed so far in 2023 and look at the key themes shaping the world of L&D and Talent Management. Read more here.

In an iVentiv exclusive talk with Deniz Kayadelen, Head of Talent Management Consulting at EY, and Piers Martin, Head of Leadership and Academy Workforce Development at The Premier League, Marketing Manager Richard Parfitt asks: what lessons can Learning and Talent functions learn from sport?

Here, we delve into topics such as DEI, resilience, psychology, and wellbeing initiatives that are crucial factors in developing strong leaders. We also talk about the receptiveness of leaders in HR to adopt ideas from sport psychology, and which sports personality would make the best leader in business. Watch the full interview and read more here.

The challenge of demonstrating the business value and ROI of L&D teams is a persistent issue for many companies. Despite the potential for learning to make a significant contribution to the business, it can be difficult to convince CEOs and other senior leaders of its value.

In this blog, we will explore the key questions that CLOs are asking when it comes to demonstrating the business value and ROI of their L&D teams and outline some of the solutions organisations have tried so far to evaluate their effectiveness. Read more here

Speaking to iVentiv Content Director Temi Bamgboye, Alison Shea, the Former VP of Global Talent Development & Learning at State Street, shared her insights on the pivotal role of diversity, equity, and inclusion (DEI) and belonging in organisations. Shea brings a wealth of experience, including her tenure at Thomson Reuters, not to mention a genuine passion for talent development and learning.

In a wide-ranging conversation, Alison discussed DEIB and how it isn't a problem you're trying to solve, it's a key driver of success. She spoke about how not all diversity is visible and how “invisible” traits such as neurodiversity can be truly impactful. Businesses, she says, should support all voices that don't get heard enough by traditional means and leaders and DEIB champions should encourage everyone to learn from their mistakes. Watch the full interview and read more here.

Leadership is more than just a job title. Leadership is about the behaviours a person displays and the actions they inspire. Often, the most effective leaders - certainly from the perspective of L&D teams - are those who are always seeking to learn, develop and grow themselves. In this blog, we explore some of the key questions that Chief Learning Officers are asking about leadership, and highlight some of the methods L&D leaders have adopted to help develop better leadership skills across the organisation.

Read more here.

Pages